Buy Aware

Through their consumer behaviour, consumers can make an essential contribution to environmental protection. The initiative "Bewusst kaufen" (Buy Aware) serves to create awareness among consumers for sustainable products and provides extensive information on conscious, sustainable consumption.

The online portal offers consumers comprehensive information to assist them in making sustainable decisions when shopping. The most common labels and quality marks are clearly explained, numerous shopping guides and a database for sustainable products provide information in a detailed and transparent manner.

A regularly updated news section provides information about sustainable projects, innovations and events.


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